Digital Sales Lab

Who are we?


As the Digital Sales Lab (DSL) we are thyssenkrupp’s group-wide sales excellence and digital marketing unit. We are the global sparring partner for the execution of sales excellence and strategy projects, the development of customer analytics and platforms, as well as the implementation of digital sales and marketing solutions. We bring together state-of-the-art methodology with best-in-breed technology and effective execution to drive customer-centric transformation, solve complex business challenges, and create sustainable top and bottom-line impact.

What are we doing?


At the Digital Sales Lab, we understand that change is not always easy. Every company needs individual strategies and support, fully adapted to their specific challenges, needs, and objectives. Our team of experts helps you to develop and implement pragmatic sales and marketing solutions that truly impact your performance. By putting customers first, we provide you the competitive edge that you need to stand out from the competition. 

Digital Sales Lab service portfolio: State-of-the-art methodology & best-in-breed technology

Why is this important for you?


We are your go-to partner within thyssenkrupp for customer-centric transformations combining strategy with implementation.

Close to the customer and with the customer. It is your decision: Strategy development or full-fledged end-to-end solution? We are happy to assist you in developing a tailored business solution for you that fulfills your individual requirements and has a long-lasting impact on your sales and marketing performance. 

Based on your needs, we support from conceptualization to execution with our 3 business models:


Do you want to know more?

Our website is currently under construction but...

... of course we are still there for you. For project inquiries or consulting requests, you can contact us as follows:

Please do not hesitate to contact us at any time for a personal talk by explaining our offers and services in more detail - based on your individual needs.


Let's get started.

Time for change.